If you watched the New England Patriots come back to defeat the Atlanta Falcons in this year’s epic Super Bowl, you probably noticed the Honda brand’s equally memorable commercial, “Yearbooks.” Aired during the first break in the second quarter of the big game, the 60-second commercial introduced the 2017 Honda CR-V.
The Honda CR-V is celebrating its twentieth birthday this year and Yearbooks was created to commemorate the popular vehicle’s staying power by reminding viewers of “The Power of Dreams,” the spirit that has led the Honda CR-V to become one of America’s favorite vehicles over time. Yearbooks features some of the biggest names in film, television, music, sports, and comic books. In the commercial, these celebrities share their high school yearbook photos which are brought to life with cutting-edge technology. The images are used to explain the dreams these celebrities had as youngsters and describe what it took for them to make those dreams come true.
The celebrities who are featured in the innovative spot include:
· Amy Adams
· Steve Carell
· Viola Davis
· Missy Elliott
· Tina Fey
· Earvin “Magic” Johnson
· Jimmy Kimmel
· Stan Lee
· Robert Redford
Just as these stars had dreams that they’ve achieved through hard work and determination, the Honda CR-V has achieved its goal of becoming the nation’s top-selling SUV. "Since its introduction in 1997, [the Honda] CR-V has set the standard for efficiency, practicality and driving fun, becoming a customer favorite and taking the title as America's best-selling SUV over the past two decades," said Susie Rossick, assistant vice president, Honda Auto Marketing. "To celebrate the all-new, fifth-generation [Honda] CR-V, we wanted to share inspiring stories that bring to life what we mean when we talk about The Power of Dreams."
The ad that ran during Super Bowl LI marks the third time the Honda CR-V has been featured in a commercial during the big game. The first-generation Honda CR-V was in the spotlight in an ad that ran during Super Bowl XXXI in 1997 while the fourth-generation Honda CR-V appeared in a commercial that was aired during the Super Bowl in 2012.
If you want to see why the Honda CR-V is one of our most popular new Honda cars and the nation’s best-selling SUV, visit our Honda dealership near Fishers, IN to take one for a test drive. Once you’re behind the wheel, you’ll truly understand the enduring power of dreams. Stop by Tom Wood Honda today!
