While many drivers think of April as the month they have to get their federal and state taxes done, the month is significant for other reasons. As a Honda dealer near Indianapolis, IN, we can tell you that one of those reasons is that April is Distracted Driving Month.
In recent years, distracted driving has become one of the leading causes of car accidents. And one of the biggest things that distracts drivers when they’re behind the wheel is their cell phones. With texting being one of the most frequent activities that takes motorists’ attention away from the road, the Honda brand introduced “The DT” campaign earlier this month.
As far as the car maker’s campaign goes, the “DT” in the title stands for “Designator Texter.” The goal of the humorous music video campaign is to emphasize how important it is for drivers to avoid texting while driving and how dangerous it is to become distracted by anything while driving.
The Honda brand’s most recent safety campaign highlights the importance of maintaining safe driving habits in the form of parody rap music videos. The two 60-second videos and the one 30-second video that make up the campaign star “The DT,” who is a passenger a driver trusts enough to handle their phone while the driver remains focused on the roadway. Each video includes attention-grabbing gifs and memes that underscore the Honda brand’s safety message.
"Honda believes it's critically important we continue to educate consumers about safer driving habits, especially with so many young drivers with cell phones behind the wheel," said Ernie Kelsey, senior manager of regional, social, and experiential marketing at Honda. "Distracted driving is a serious issue, but we hope with this ‘DT’ campaign we'll get the attention of young drivers to address one portion of the issue…and make it cooler to hand over your phone to your passenger than to attempt to text or take photos themselves."
Whether you drive a 2017 Honda Civic, a 2017 Honda Accord, or an older vehicle, it’s critical that you minimize or eliminate anything that can distract you when you’re driving. As Honda dealers who share the road with you, we encourage you to use your cell phone only when your vehicle is parked.
While avoiding distracted driving can help keep you safe on the road, driving a vehicle that has the latest safety features can also help you stay safe. Visit Tom Wood Honda to see our new Honda vehicles today!
