Honda Stage is a unique 360-degree, multi-platform music program designed to meet music fans in environments where they are already searching for and consuming music, providing Honda an opportunity to further build brand awareness and loyalty. Launching in phases, Honda Stage will offer music fans access to custom live and online music programming and performances, behind the scenes content, artist interviews and more at www.youtube.com/HondaStage. With the launch of this channel, Honda becomes a major music curator, as YouTube is the largest distributor of music content and the number one environment for music viewing.
The Honda Stage program brings Listen, View, Attend opportunities through:
- Honda Stage at the iHeartRadio Theater L.A. will bring dozens of live and intimate performances by the hottest acts. The concert series will be promoted on air and online across Clear Channel radio stations, which reaches more than 245 million monthly listeners nationwide, and through iHeartRadio, Clear Channel's all-in-one digital music service
- Several major custom Honda Stage concert events in iconic locations across the U.S. produced by Live Nation
- Honda Stage at REVOLT Studios Hollywood will deliver regular live interviews and in-studio performances on the Honda Stage, broadcast on REVOLT TV, the iOS and Android REVOLT apps and the Honda Stage YouTube Channel
- Honda Stage at top US Festivals, including performances by leading artists at Governors Ball in New York, Austin City Limits Music Festival and Music Midtown in Atlanta
- Honda Civic Tour, now in its 13th year, will become three successive tours targeting specific genres, featuring Grouplove and Portugal. The Man, American Authors and 3BallMTY. For additional information on the 2014 Civic Tour visit: www.hondacivictour.com.
Not only will music fans have access to Honda Stage content through the multitude of live and interactive events, but through the Honda Stage online channel, viewers can experience the best of Honda Stage music and entertainment content, curated by Honda and of its all partners at www.youtube.com/HondaStage. Content published on the Honda Stage channel will also be distributed through the vast music distribution networks Clear Channel Media and Entertainment, YouTube, and Vevo, as well as Honda social media channels.
Honda has a deep history in music programming and music marketing through the development of engaging programs and sponsorships aimed at reaching music fans through their love of music. The Honda Civic Tour was created in 2001, and since its inception, 3.5 million fans have attended Civic Tour concert events and the program has become one of the nation's most compelling, successful music concert tour franchises. Concert goers have had the chance to experience their favorite bands up-close-and personal, including live and interactive performances by Maroon 5, Linkin Park, blink-182, The Black Eyed Peas, Paramore, Incubus, Fall Out Boy and many more. Each year, the Honda Civic Tour's headlining artist customizes a Civic vehicle for one lucky tour fan to win.
For more information on the Honda Stage music program, including announcements of the latest Honda Stage videos, exclusive concert information, show schedules, news, sweepstakes and more, visit www.HondaStage.Honda.com.
